The magical 2.0 breathed life into the all encompassing World Wide Web. The new web not only brought in an exhilarating visual feast with graphics turning rich and interactive, but also a change in the mindset of the user and the visitor. The new web was now more emotional. Consumers demanded to be understood and businesses were more than ready to understand. Surveys and user comments served the purpose to an extent but never beyond certain limits. And in this ever evolving effort to mine the consumers mindset, was launched a fantastic product-web analytics.
Building upon the concept of business analytics and enterprise analytics, web analytics attempted to dig deeper into the mindset of the website visitor. These analytics further help the websites to redesign, to evolve and to convert the attracted visitor to a loyal consumer. Analytics are now no longer for the casual website owner, they are now for the enterprise.
One Love: Lessons from the Web 2.0
The internet changed the world. If something has had an impact on the evolution of mankind after the birth of the silicon chip it is the World Wide Web (www). Connecting people all over the world, this mammoth network of optical fibers and switches has managed to make it to the list of life’s basic necessities. With its humble beginnings of being part of a military network, the web has grown into a world of its own, with virtual netizens traversing it day in and day out.
The first helping of the internet helped to connect. It connected hubs, computers and people. People were soon recognizing the power of being in two places at the same time. You could be on several chat clients and email anywhere in the world while still physically existing in an altogether different part of the world. One world was the motto of web 1.0.
The first helping of the internet helped to connect. It connected hubs, computers and people. People were soon recognizing the power of being in two places at the same time. You could be on several chat clients and email anywhere in the world while still physically existing in an altogether different part of the world. One world was the motto of web 1.0.
Give a piece to rest in peace:
“It’s just not fair! Education is everyone’s basic right.” This was Amrita, a colleague who was expressing her anguish over her maid’s decision to stop education for her children. What was further fuelling my good colleague’s anger was the decision of her maid to get her daughters into the same trade of housekeeping. Indians have always had that quintessential maid in homes. Largely from lower middleclass to poor families, these poor ladies have been in most cases victims of domestic violence and lead a life of dread and fear of drunken husbands. For my part, I appreciated Amrita’s anger. At least she was bothered and concerned. In the vast sea of humanity that Mumbai is, it is appreciable if someone feels emotions for others. For my part, I suggested her to donate some money to her maid or at least to fund basic education of her daughters. The response however stumped me completely.
The loser’s prerogative:
“Why does it always rain on me” is a wonderful song by Travis which near about sums up what goes on in the mind of the quintessential loser. The word “loser” seems to be a favorite with the rock bands. Almost every rock star worth his guitar has penned a song pledging allegiance to that singular word. The word however is not very acceptable in social or corporate circles. You cannot be a loser. “You can win” blares out a self help book while another teaches you how to be a good leader. Always win, always lead, never follow and never ever lose.
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