Online Advertising: Just a passing fashion?

The world’s going gaga over online advertising. With advertising services cropping up by the day, analysts are busy churning out data and crunching numbers. The numbers show online advertising sweeping the awards. A magnanimous future has already been designed and put in place. Only like all things technology, no one can really be sure how far this craze will survive. When DVDs first came into play, people predicted the end of theaters. The internet was supposed to kill music companies. And now online advertising.

A-men: Birth of the corporate mutants:

The mutants always win. We have seen them in the comic books, we have seen them in the movies and we have heard stories about them from our peers. Wolverine never dies. He is angry and he is destructive. Ditto Magneto. The urge to rule is so intense that it does not matter who stands in your way. It is the utter hatred for the lower beings (read humans) that has been a driving force for the Magneto clones. And literary culture directly or indirectly always affects human life. We have heard of children jumping over walls, we have heard about people hallucinating about superheroes and now we have among our midst, the corporate mutants. Beings so superior that they cannot be compared to ordinary beings. Beings so perfect that they loathe the losers. There is only one way in life, the winning way. Or so they think!

The pampered visitor: How the new web is changing the face of customer service:

The magical 2.0 breathed life into the all encompassing World Wide Web. The new web not only brought in an exhilarating visual feast with graphics turning rich and interactive, but also a change in the mindset of the user and the visitor. The new web was now more emotional. Consumers demanded to be understood and businesses were more than ready to understand. Surveys and user comments served the purpose to an extent but never beyond certain limits. And in this ever evolving effort to mine the consumers mindset, was launched a fantastic product-web analytics.

Building upon the concept of business analytics and enterprise analytics, web analytics attempted to dig deeper into the mindset of the website visitor. These analytics further help the websites to redesign, to evolve and to convert the attracted visitor to a loyal consumer. Analytics are now no longer for the casual website owner, they are now for the enterprise.