The best place for Diwali Shopping: The internet

Diwali, the festival of lights brings with it the festive spirit, the choicest sweets and the lightest of pockets. The unprecedented rush to get the best from the irresistible offers and discounts often undermines the intuitive power to save. After all its festival time. But then like Deepika used to say in the immortal Nirma advertisement, "Jab wahi jhaag, wahi safedi, kam daam mein mile toh koi yeh kyon le, woh na le?". Exactly my point. When you get the same stuff for a lesser rate, why splurge in huge showrooms in malls, when you can do the same from the comfort of your home? Yes that’s right, it’s time to turn on the computer and get online. Some of the best places to shop this Diwali are:

The pampered visitor: How the new web is changing the face of customer service:

The magical 2.0 breathed life into the all encompassing World Wide Web. The new web not only brought in an exhilarating visual feast with graphics turning rich and interactive, but also a change in the mindset of the user and the visitor. The new web was now more emotional. Consumers demanded to be understood and businesses were more than ready to understand. Surveys and user comments served the purpose to an extent but never beyond certain limits. And in this ever evolving effort to mine the consumers mindset, was launched a fantastic product-web analytics.

Building upon the concept of business analytics and enterprise analytics, web analytics attempted to dig deeper into the mindset of the website visitor. These analytics further help the websites to redesign, to evolve and to convert the attracted visitor to a loyal consumer. Analytics are now no longer for the casual website owner, they are now for the enterprise.

One Love: Lessons from the Web 2.0

The internet changed the world. If something has had an impact on the evolution of mankind after the birth of the silicon chip it is the World Wide Web (www). Connecting people all over the world, this mammoth network of optical fibers and switches has managed to make it to the list of life’s basic necessities. With its humble beginnings of being part of a military network, the web has grown into a world of its own, with virtual netizens traversing it day in and day out.

The first helping of the internet helped to connect. It connected hubs, computers and people. People were soon recognizing the power of being in two places at the same time. You could be on several chat clients and email anywhere in the world while still physically existing in an altogether different part of the world. One world was the motto of web 1.0.