Online Advertising: Just a passing fashion?

The world’s going gaga over online advertising. With advertising services cropping up by the day, analysts are busy churning out data and crunching numbers. The numbers show online advertising sweeping the awards. A magnanimous future has already been designed and put in place. Only like all things technology, no one can really be sure how far this craze will survive. When DVDs first came into play, people predicted the end of theaters. The internet was supposed to kill music companies. And now online advertising.

Traditional advertising - Last man standing:

The Goliath of online advertising Google recently decided to advertise its products on billboards and paper. Why would a company which earns its bread and butter from online advertising want to put up its phone’s features on a billboard?

One of the oldest advertisers, Coca Cola still is an active player on TV and radio.

But everyone is content denying the power of traditional advertising and beating down sense with numbers.

Courtesy: usonetworks

It won’t be long before mobile advertising out pips online advertising. Another number crunching opportunity. Too sweet for the analysts to resist. And soon traditional advertising will have a new competitor – mobile advertising. Traditional advertisements would definitely be left without sheen but then the some rusty swords have been known to win battles.

Online advertising and everything after:

It’s been more than a century since the first print ads were floated. And they are still going strong. Television and radio could not beat paper. Not only has print media survived but it has formed an ecosystem with the other broadcast media. Can the internet sound the death knell where others have failed? And how strong is internet advertising? It wouldn’t be long before online worlds take over the fancy of the netizens. Or maybe virtualization is a technology that is almost on the anvil. In game advertising is already catching up fast. The pioneer of Online advertising Google is ready with its TV Ads product. Online advertising – much hyped about, no definite future.

In the end, it doesn’t even matter:

Ad agencies with a vision would definitely try online advertising but never bank completely on it. Traditional media has been around for more than a century now and has never faced any serious threat. Fads have been around, but the advertising fraternity has embraced anything new with alacrity and dexterity. And emerged victorious. It would be wrong to predict the death of a particular medium simply because of an emerging medium. Once the initial fire douses, we will be ready with a much more widely accepted and innovative platform encompassing traditional as well as emerging media.